# The CDC London Case Study Source: https://printpointcreative.com/work/cdc-london Client: The CDC London Industry: Education and clinical services The practice needed to explain complex multidisciplinary services without overwhelming families or losing its human character. Its goals included increasing awareness and encouraging meaningful enquiries from families, schools, and professionals. PPC created a reassuring visual language, simplified the service journey, and balanced clinical credibility with approachable, family-centered content. Work included brand application, content structure, website design, and development. The resulting website makes the team and its services easier to understand while creating a warmer first interaction for families. Live client site: https://thecdc.london/