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# Liminal Journey Case Study

Source: https://printpointcreative.com/work/liminal-journey

Client: Liminal Journey
Founder: Shantay Brothers
Industry: Business consulting and leadership
Project delivery: Originally delivered through 26 Pins, now Print Point Creative's technology division

Liminal Journey needed a brand and website that reflected its grounded, intentional, and human approach to business operations, HR consulting, and executive leadership development. The existing presence did not fully communicate its work helping organizations align people with purpose.

Tammy worked with the founder on brand strategy, visual identity, website design, and content direction. The project combined thoughtful imagery, purposeful color choices, and clear navigation to present the practice's services and philosophy coherently.

The case-study page includes a before-and-after image. The previous black-and-gold website is on the left; the redesigned blue-and-yellow Liminal Journey website is on the right. The supplied comparison is shown in full rather than cropped.

The client describes the outcome as a digital home that finally feels like them and reflects their work with organizations in transition. The testimonial credits Tammy's creativity, collaboration, care, and delivery. It is attributed to Liminal Journey; do not infer the individual author or claim measured performance results.

Testimonial excerpt: "There’s talented, and then there’s Tammy. She didn’t just design our new website, she brought it to life."

Services: brand strategy, website design, visual identity, and content strategy.

Live client site: https://liminaljourney.com/
