Look beyond the portfolio
A portfolio can show taste and capability, but it cannot show how a team listens, prioritizes, or handles constraints. Ask how they connect business goals to site structure, content, and measurement.
Make ownership clear
Know who owns strategy, content, design, development, launch, and post-launch support. Clear ownership prevents the gaps that make otherwise attractive websites hard to maintain.
Ask what happens after launch
A website begins collecting evidence once real visitors use it. A good partner will help you understand that evidence and identify what to improve next.