The brief
What needed to change
Login loops, payment failures, and tightly coupled custom code were blocking customers and making new courses and products difficult to manage.
Online learning and ecommerce
Laura Kusto
From a broken membership site to a business-ready learning platform
A technical rescue that reconnected memberships, payments, and course access—and gave Laura a clearer path to growing her business.
The project story
A technical rescue that reconnected memberships, payments, and course access—and gave Laura a clearer path to growing her business.
When Laura approached our technology division, 26 Pins, her website looked functional on the surface—but under the hood, it was barely holding together. The original developers had hardcoded a custom solution that stripped WooCommerce of its core functionality, making it nearly impossible to add new courses or products without extensive developer intervention. The site hadn't even been fully pushed from staging to production, leading to broken login sessions and critical payment processing failures. Membership controls were clunky, the learning management system didn't integrate well with course content, and users were experiencing redirect loops that locked them out of essential pages.
26 Pins approached the engagement as a full-scale technical rescue and transformation. This included proper production deployment to resolve staging-to-live environment issues, building a fully custom membership dashboard tailored to the business model, rebuilding the customer profile and subscription services portal, and integrating a learning management system that works with both members and non-members. The team also developed custom APIs for SendGrid and astrological chart generation, coded a flexible permissions system to control access across future pages and courses, and resolved persistent login redirect loops.
The rebuild gave Laura a more usable foundation for her membership offering. She could launch new courses without needing a developer, manage the membership experience with greater control, and benefit from upgraded hosting and security. The project connected the customer-facing journey—from signing in and paying to accessing learning content—with the tools needed to run the business behind it.
The creative response
How we shaped it
26 Pins rebuilt the membership dashboard, customer accounts, subscriptions, and learning access, then connected WooCommerce, SendGrid, and astrological chart APIs through a flexible permissions system.
The impact
Where it landed
Laura gained a more manageable membership platform and the ability to launch courses with less developer dependence, while customers gained a clearer route to their accounts and learning content.
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