The brief
What needed to change
The existing brand and website did not fully reflect the practice's human approach to business operations, HR consulting, and leadership development.
Business consulting and leadership
Liminal Journey
A digital home for a grounded, intentional, human approach to change
A human-centered rebrand and website for organizations in transition.
Before (left) and after (right): Liminal Journey's website transformation. Originally delivered through 26 Pins.
The project story
A human-centered rebrand and website for organizations in transition.
Shantay Brothers, founder of Liminal Journey, needed a brand and website that would authentically represent her approach to business operations, HR consulting, and executive leadership development. The existing presence did not capture the depth of her work helping organizations align their people with their purpose.
Originally delivered through 26 Pins, the project brought together brand strategy, visual identity, website design, and content direction. Tammy worked closely with the founder to translate a grounded, intentional, and human vision into a digital experience. Thoughtful imagery, purposeful color choices, and clear navigation gave the practice a more coherent way to present its services and philosophy.
The before-and-after comparison shows the move from a black-and-gold, service-led presentation to a blue-and-yellow identity centered on Liminal Journey and its people-and-process philosophy. The result is a digital home that better reflects the practice and helps visitors understand its work with organizations navigating change.
The creative response
How we shaped it
Tammy collaborated with the founder on the brand, imagery, color, content, and navigation, bringing strategy and creative direction together in a website originally delivered through 26 Pins.
The impact
Where it landed
A more coherent brand and website that the client describes as a digital home that finally feels like them and reflects their work with organizations in transition.
Client perspective
In their own words.
There’s talented, and then there’s Tammy. She didn’t just design our new website, she brought it to life.
From our very first conversation, she understood the vision: grounded, intentional, and human. She met every idea with creativity, every challenge with innovation, and every detail with care.
This was true collaboration at its best / equal parts strategy, artistry, and heart. The end result is more than a website. It’s a digital home that finally feels like us and a reflection of the work we do with organizations in transition mode. And that wouldn’t have been possible without Tammy’s incredible skill, patience, and partnership.
If you’re looking for a designer who listens deeply, thinks creatively, and executes flawlessly... well look no further because she’s it!
Thank you, Tammy, for helping bring this vision to life in a way that exceeded every (and I mean every) expectation.
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